Introduction:

Presentation of the Marche region as a hidden treasure of Italian winemaking.
Historical context of wine production in Italy and the role of the Marche in this scenario.
Geographic and climatic characteristics of the region: influence of the Adriatic Sea, Apennines, soils.
Production overview: cultivated grapes, diversity of wines, challenges and potential.

History of Viticulture in the Marche:

Origins of viticulture in the region: influence of the Etruscans, Romans and Piceni.
Traditions and customs related to wine in local culture.
Evolution of production over the centuries: challenges and achievements.
The influence of different cultures and dominations on Marche winemaking.
Wine production in modern Marche: tradition and innovation.

Marche Terroir:

Climate influence: proximity to the Adriatic Sea, hills and mountains of the Apennines.
Diversity of soils and microclimates in the region.
The wine-growing sub-regions of the Marche and their distinct characteristics:
Province of Ancona (Verdicchio dei Castelli di Jesi, Verdicchio di Matelica)
Province of Ascoli Piceno (Offida DOCG com or Pecorino)
Province of Macerata
Province of Pesaro and Urbino
Province of Fermo
Importance of terroir in defining the typicality of wines.

Marche Grapes:

Indigenous varieties:
Tintas: Montepulciano, Sangiovese, Lacrima di Morro d'Alba.
Brancas: Verdicchio, Passerina, Pecorino.
Characteristics and potential of each variety.
Importance of preserving native grapes.
Other varieties grown in the region.

Wine Production:

Vineyard management: adaptation to climatic conditions and soil types.
Winemaking techniques: traditional and modern methods.
Elaboration of different styles of wine: reds, whites, rosés, sparkling wines, dessert wines.
The search for identity and typicality in Marche wines.
The role of the winemaker in expressing terroir.

Appellations of Origin:

Italian wine classification system: DOCG, DOC, IGT.
Main names of origin of the brand: Verdict of the Castles of Jesi DOCG, Red Conero DOC, Offida DOCG.
Regulations and specificities of each denomination.

Marche Wines:

Sensory profiles of wines: aromas, flavors, structure, body.
Detailed descriptions of the region's wines, highlighting their characteristics.
Harmonization with local cuisine.
Tips for tasting and appreciation.
Important labels and producers.
Awards and recognition.

Wine tourism no Marche:

Attractions of the region: landscapes, culture, gastronomy and historic cities.
Wine tourism itineraries and experiences.
Wine-related events and festivals.
The importance of wine tourism for the local economy.

Challenges and Perspectives:

Production challenges in the Marche: climate change, competition, market.
Sustainability and environmental preservation.
Research and innovation in viticulture.
Or the future of viticulture in the Marche.