Introduction
Brief history of winemaking in Mexico: from pre-Hispanic times to the present
Geographic and climatic aspects: influence of terroir on wine quality
Grape varieties: native and international, crossings and adaptation
Wine tourism: Tourist potential of Mexican wine regions, routes and experiences
History of Mexican wines: Spanish influence, the colonial period and the restructuring of the sector
Terroir and Classification
Definition of terroir: factors that influence the taste of wine
Classification of Mexican wines: DO, AOC and other denominations
Case study: Valle de Guadalupe as a terroir model
Indigenous grape varieties: Analysis of native Mexican grape varieties (Country, Mission, etc.) and their potential
Production and Winemaking
Production data: quantitative analysis of Mexican wine production in recent years
Winemaking processes: from harvest to bottling
Enology and innovation: research and developments in the oenological area
Sustainable production: Sustainable agricultural practices, certifications (organic, biodynamic)
Wine cooperatives: Role of cooperatives in the production and marketing of wine
Market and Consumption
Domestic market: profile of the Mexican wine consumer, consumption habits
Import and export: main importing and exporting countries
Sensory analysis: methodologies for sensory evaluation of wines
Food and wine: Pairing Mexican wines with local cuisine, gastronomic events
Organic and biodynamic wines: Characteristics and growth of this segment in Mexico
Challenges and Opportunities
Climate change: impacts on Mexican viticulture and adaptation strategies
Sustainability: management of water resources, reduction of environmental impact
Marketing and communication: strategies to promote Mexican wines
Wine tourism: Development of wine tourism as a driver of regional development
Fortified wines and distilled wines: Production of other types of grape-based alcoholic beverages
Case Studies
Outstanding wineries: innovative projects and high-quality wines
Label analysis: comparative study of labels from different regions and segments
Success stories: stories of wineries that managed to stand out in the market
The Future of Mexican Wines
Future perspectives: market trends, new technologies
Wine tourism: Wine tourism as a driver of regional development
Indigenous grape varieties: The future of native Mexican grape varieties
