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Picture of Marketing Terroir: The 4 Ps for Small Wine Producers
Marketing Terroir: The 4 Ps for Small Wine Producers
BERNARDO MUSUMECI
March 2025 |
Product Type : Ebooks
Description

Introduction:

The importance of marketing strategy for small wine producers.
The 4Ps of marketing: Product, Price, Place and Promotion - an overview.
The potential of e-commerce to expand reach and increase sales.

Product - Building Wines that Enchant:

Defining your "product": wine characteristics, labels, packaging and visual identity.
Differentiation: how to make your wines stand out in a competitive market.
Quality x Cost: findin ..Read more

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