Editor Pierre Mora is a marketing professor at KEDGE Business School in France. He is the director of marketing courses at the College's wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and spirits industries, and the head of marketing at the Master Vins et Spiritueux. He is the author of many books on wine business, case studies and formulator of The French Paradox, a wine business game and winner of the European Academic Software Awards.