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Upload 11-2025
Wine Management & Marketing
Foued Cheriet
September 2020 |
Product Type : Ebooks
Pages :  
308

Description

This work highlights the new challenges facing the wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enth ..Read more

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