For the past several years, the wine business has been gradually reorganizing itself. Demand has fragmented, distribution consolidated, and capital has grown impatient. The comfortable ‘middle’ of the market is all but disappeared. But the “recovery” is not coming. The Reset is Over is a practical guide for owners, executives, investors, and operators who are ready to build businesses that work in the market that actually exists today. Drawing on more than three decades in the wine industry, Jim Silver argues that durability is not about surviving downturns. It is about creating businesses that are better focused, disciplined, and profitable enough to thrive regardless of market conditions. This is not a book about what went wrong. It is a book about what to do next.
